JP Keller x Priddy Prince Drop Hard-Hitting New Single “Elevate” With Official Music Video

After earning attention for his sharp storytelling and breakout collaboration with Emtee,
fast-rising rapper JP Keller returns with a powerful new hip-hop single titled “Elevate,” featuring
19-year-old rising rap star Priddy Prince. The much-anticipated track officially releases on
August 8th, 2025, across all major streaming platforms, including Spotify, Apple Music,
Audiomack and YouTube.

Produced by acclaimed beatmaker Asap T, Elevate stands out as one of the freshest new
hip-hop releases of 2025. The song blends introspective lyricism with melodic hooks, perfectly
capturing the hunger, resilience, and self-belief it takes to rise in today’s challenging music
scene. JP Keller delivers hard-hitting bars reflecting on his early beginnings and personal
growth, while Priddy Prince’s unforgettable hook adds both catchiness and depth.
“What’s the talk if there ain’t money inside it? All I care for is money and power, I
want the whole thing,” raps Priddy Prince, expressing the ambition and drive fueling
this hip-hop anthem.

Priddy Prince has been on a strong run this year with his growing discography, including popular
singles “Brrr” featuring Baby Daiz and KindlyNxsh, and “Hoeveel” with Luda G. Elevate builds
on this momentum, further establishing him as one of the most promising young voices in
hip-hop.

The single is accompanied by a striking music video directed by Black Rico, shot in the heart of
Cape Town. The visual features both artists cruising through the city streets in a classic 1964
Chevrolet Impala symbolizing timeless ambition and the drive to succeed. The Black
Rico-directed video adds a cinematic layer that complements the song’s themes of growth and
perseverance.

Speaking about Elevate, JP Keller shares:
“This track is about rising through pain and pressure, building something powerful from within.
It’s about knowing your worth — even when the world doesn’t give you credit yet.”
Known by fans as Lil Giant, Priddy Prince adds his youthful charisma and lyrical skill to the mix,
but it’s JP Keller’s vision and storytelling that take center stage, making Elevate a defining rap
collaboration in 2025’s hip-hop landscape.

With JP Keller leading the charge through authentic narratives and compelling visuals, Elevate
is set to cement his place as one of the most promising and dynamic voices in hip-hop this year.
“Elevate” releases August 8th, 2025 on all major digital platforms, with the official music video
dropping on YouTube as well.