Kasmarte: A Fashion Brand Built on Poetry, Emotion, and Storytelling 

Fashion, at its best, tells a story. For Martin, founder of Kasmarte, it goes even deeper, it becomes poetry.

Built on honesty, emotion, and the belief that clothing should be felt as much as it is seen, Kasmarte positions itself as more than just a fashion brand. It is, in Martin’s words, “a poetic fashion brand,” one that explores love, longing, stillness, and human emotion through fabric and form.

In this conversation with Grix Magazine, he shares the story behind the brand, the forgotten dream that inspired it, and how poetry continues to shape every collection.

Grix: Let’s start from the beginning. Talk to us about your brand. What is Kasmarte?

Martin: Kasmarte is a poetic fashion brand, and that’s the general message we are putting out concerning the brand.

When we say poetic fashion brand, we mean our brand goes beyond clothing. It is rooted in poetry, and we tend to see fashion through its lens. That’s simply what Kasmarte is about.

Kasmarte is also a very personal platform for me. I say it’s personal because I tend to do everything with honesty, and there is no way you can put out poetry without being honest. You can’t translate emotion without honesty, and emotion plays a very great part in Kasmarte.

The message I’m trying to put out is that poetry can be seen in fashion.

Grix: Your brand is built from emotion and storytelling. What emotions gave birth to the brand?

Martin: In 2023, there was this urge in my spirit to start a fashion brand, but I didn’t have all the ideas or information I needed.

Later on, I was in a place of longing, in a place of stillness, and that was where I came up with the idea. I was in a great depth of poetic absorbance, and that was when I decided this should not just be about clothing, but beyond that.

But the general story I tell people is this: Kasmarte was the forgotten dream that was remembered.

Back in 2019, I had the idea of starting a clothing brand. I wrote everything down in a journal, but I misplaced that journal, and along with it, I misplaced the dream.

A few months back, I found that book again. I saw everything I had written down, all the ideas, and I remembered that dream. Today, it has become something I’m pushing passionately.

That’s why I call it the forgotten dream that was remembered.

Grix: From the look of the brand, you clearly have a strong relationship with poetry and literature. How does that connect with fashion?

Martin: Poetry is simply how I express myself. It’s how I express emotions and perspectives.

Literature translates emotions through language. I’m not a poet, but my poetry exists, and that is me trying to express myself in the purest form of it.

But poetry existing in fashion is a whole other level, and that’s Kasmarte.

We are trying to make people see poetry in fashion, honest fashion. Being able to translate your emotions through form, movement, fabric, silhouettes, and design, that is where the room for poetry comes in.

That shows you poetry exists in fashion through honesty.

Grix: Tell us about your first collection, The Art of Love.

Martin: The Art of Love is our premier collection, and it’s simply how we want to begin.

It has two editions: the first edition and the final edition.

The first edition says “Love Over Fear.” What we are currently working hard to put out is the idea that even in the presence of fear, we should not respond with fear, we should respond out of love.

The second edition tells another story: the arrival of love, the presence of love, and the absence of love.

Those are the two editions under The Art of Love.

Grix: Would you say this collection explores heartbreak, or is it broader than that?

Martin: It’s beyond that, honestly.

Heartbreak is a part of it, but it goes beyond heartbreak.

It was created in a place of want; wanting to be more than the standard, wanting to be more than what was perceived, wanting to be more than my environment.

That want came from the desire to supersede the ordinary. I had to choose love and act in it, instead of being moved by fear or by what was seen as normal.

Heartbreak was there, yes, but it also made me understand that as much as we embrace joyful moments of love, we should also embrace the absence of that person or thing.

That helps paint the full picture.

The art of love is both the brighter shades and the darker shades. Without the darker shades, the brighter ones cannot paint the perfect picture.

So it is really the story of love, not just heartbreak.

Grix: Who would you say is the core audience for Kasmarte?

Martin: Kasmarte exists at the intersection of emotion, art, and identity.

Our audience is introspective people. People who understand that style is more than appearance, that it is a form of expression.

The core audience is not defined by age or trend, but by depth.

People who resonate with subtlety, who find beauty in the quiet details, and who are not ashamed or afraid to feel.

Those are the people who will embrace the idea of Kasmarte.

Grix: Looking forward, will future collections continue to explore emotion?

Martin: Yes, we will explore more emotions, but we will also tell more stories with our collections.

Stories people can relate to.

We are here to show people that we understand them. We can relate to what they feel and what they are trying to express.

Sometimes, when you can’t express what you feel with words, you can express it with clothing.

So yes, we are going to tell more stories and show even greater depth of emotion with our forthcoming collections.