Hertunba is proud to announce the launch of Catharsis, a deeply personal and evocative collection that explores transformation, resilience, and the beauty found in healing. Rooted in the emotional journey of introspection, this collection is an artistic expression of renewal after pain.
Hertunba invites you into Catharsis, a narrative woven through fabric, texture, and design. The collection begins in stark monochrome—predominantly black and white—reflecting the raw, unfiltered reality of emotional struggle. As the collection unfolds, subtle weaves and unexpected infusions of color emerge, symbolizing renewal and the slow emergence of light after darkness.
At the heart of Catharsis is the act of weaving, both as a technique and a metaphor. Reconstructed garments breathe new life into the past, emphasizing the power of reinvention and second chances. The deliberate use of heavy textiles and structured silhouettes in select pieces acknowledges the weight of lived experiences, while also celebrating the resilience required to carry them with grace.
More than survival, Catharsis is about alchemy—the transformation of pain into something meaningful, powerful, and ultimately, beautiful. This collection is an invitation to embrace the journey of healing, finding strength in vulnerability, and discovering beauty in the aftermath of struggle.
Explore Catharsis here. Wearing these handcrafted pieces is an opportunity to carry your own story with power and grace, wrapped in the artistry of reinvention.
About Hertunba
Derived from the word “Her” and the Yoruba title “Otunba,” Hertunba is more than a fashion brand, but a narrative of beauty and strength woven in fabric. It is a sustainable African fashion brand dedicated to creating beautiful, handcrafted pieces using upcycled materials and indigenous African weaving techniques. With a focus on purpose-driven design, Hertunba brings sustainable luxury to the forefront of African fashion, celebrating the power and creativity of the continent’s rich cultural heritage. Every thread and stitch holds an essence of confidence, sensuality, and charisma that defines the Hertunba woman. She embraces sophistication, elegance, and an undeniably feminine style in her every strut.