HERTUNBA Launches New Collection “LULU LAND”
“Hertunba is excited to reveal our latest collection, ‘Lula Land’, a tale of a beautiful place where Nigeria’s cultural diversity unifies to showcase a dream of a beautiful future. Featuring pieces like the Coat of Many Colors kaftan which combines indigenous weaving techniques from all over Nigeria, this collection is in celebration of Nigerian cultural aesthetics and the women who wear them proudly.”
Hertunba invites you into Lula Land, a dreamscape where Nigerian cultural aesthetics take center stage in a showcase of dreamy pieces that are as elegant as they are empowering.
Lula Land is inspired by an imaginary place of solace filled with unparalleled joy and laughter. In this collection, the designer Florentina Agu revisits a vacation island she used to visit as a child when things got tough. She’d close her eyes and escape to this beautiful land where only women lived. All the women there looked happy and wore the brightest colors and the fluffiest clothes. This imaginary vacation island saw her through the most difficult times in her life, and here she’d see clothes that looked like nothing she had seen before. When she was there, nothing else mattered, and she was at peace.
The Lula Land collection, although whimsical and evoking a dreamscape, is grounded in the designer’s passion for preserving memory and heritage. The pieces in this collection boast age old indigenous weaving practices which are getting lost in modernity. The spin on Akwete, Aso-oke, Itive, Ivavtyo, all gifts of indigenous crafts, passed down through generations, embodies the designer’s deep respect for culture.
The collection therefore looks to introduce the audience to the beauty and diversity of Nigerian cultural techniques and aesthetics, as well as a dream of a more united future, woven together by shared appreciation. Lula Land features pieces like the Coat of Many Colors kaftan which features weaving techniques from all over Nigeria.
Florentina, as is in the ethos of her creative pursuits, seeks to preserve this rich heritage for future generations by transforming them through her design into Wearable Art.
Explore Lula Land here. Wearing these handcrafted pieces is an opportunity to stun in a world of your own making, while celebrating the cultural legacy these pieces carry.
THE DRESSES
Coat of Many Colors Kaftan
The Coat of Many Colors kaftan is nicknamed Unity Cloth as it features weaving techniques from all over Nigeria. For this masterpiece, we worked with Aso-oke, Akwette, Itive and Ivavtyo weavers (all indigenous Nigerian weaving techniques), thereby unifying our diverse culture in one statement, limited-edition piece.
Opt for the Unity Cloth for a bold and head-turning African look. Wear it with pride, knowing you are carrying a piece of history with you.
Coat of Many Colors Pants
The Coat of Many Colors Pants is crafted to be a treasured piece in your wardrobe for seasons to come.
Featuring an elastic waistband and drawstrings for maximum comfort, this loose-fit, wide-leg pants is handwoven and offers you a grounded elegance.
For its versatility, these pants are a must-have in your wardrobe. Pair with a crisp white shirt or silk top for a polished daytime or nighttime look. Dress it down for a relaxed yet stylish vibe, or better still, pair it with the Coat of Many Colors Kaftan to make a lasting impression.
Acha Butterfly Kaftan
The Acha Butterfly Kaftan is a statement dress exquisitely crafted with indigenous itive weaving. This floor-length kaftan features soft butterfly organza fabric in the side seams, creating a flowy silhouette to compliment your figure, as well as an elegant gold zip fastening in front for ease of wear. This piece can be dressed up or down, making it ideal for both relaxed days and special events.
Adure Knit Dress
A festival of colors and threads, the Adure dress draws inspiration from the movements and vibrance of Udi dancers. This strapless, form-fitting dress with mid bottom fringes for visual intrigue is designed to be an unforgettable head turner. Perfect for a glamorous evening out, a red-carpet event, or any occasion where you want to make a lasting impression.
Olah Statement Set
The Olah statement set boasts black and white woven Akwette fabric, with a vibrant yellow Asoke pocket, blending traditional craftsmanship with contemporary style. This two-piece ensemble features a top with flared extended sleeves and loose threads at the hem, paired perfectly with loose pants for a sophisticated simple look. Perfect for the modern woman who loves comfort with no compromise to style.
Third eye Diamond Dress
The Third Eye Diamond dress is adorned on the upper bodice with intricate diamond-shaped patterns reminiscent of a third eye gazing out at the world. Contrasting perfectly with a well gathered bottom half, this full length dress is an elegant wardrobe statement designed for the woman who wants to feel powerful and undeniably captivating. What’s more? It has pockets.
Isi Fluff Maxi
The Isi Fluff maxi dress is a festival of volume, inspired by the mystical women in Florentina’s imagination. We explored an in-house created hand-draping technique designed to give an illusion of sculptural structure.
This piece cascades gracefully in a voluminous and dramatic silhouette, artfully mystifying your form and figure. Designed for the woman who isn’t afraid to take up space.
Isi Fluff Mini
The Isi Fluff mini embraces a bold style. Made using a peculiar in- house draping technique, this voluminous mini dress flatters all body types, with its comfortable and effortlessly chic silhouette.
This playful mini dress is versatile for a variety of settings. Whether paired with statement heels or dressed down, it is a conversation starter, a confidence booster, and a guaranteed showstopper.
Idia Adire Fluff
Own your moment in the vibrant Idia Adire Fluff dress. Made from handcrafted textile, this dress boasts the rich heritage of western Nigeria’s indigenous dyeing technique, Adire. Eco-friendly dyes have been used to achieve its intricate patterns. Its fluffy texture evokes a sense of cultural pride and sustainable luxury, making it a really unique number. This flowy maxi length Adire dress with spaghetti straps offers a comfortable and flattering fit for all body types.
Please note that the print mix may vary, due to our small batch, hand-dyeing process, color saturation and draping may also differ, ensuring each item is one-of-a-kind.
Ehi Set
Made for the modern woman, this white two-piece set features a custom-designed cowl neck collar, which adds a classic touch to the scuba style. Paired with skirted pants, it offers a flattering and comfortable fit, allowing you to move with confidence.
Whether worn as a coordinated set or mixed and matched with other pieces in your wardrobe, this ensemble is certain to make a bold and elegant fashion statement.
Oge Zip Dress
The Oge Zip Dress is a 2 in 1 convertible number that transforms to suit your every whim. The ultimate juxtaposition of modern simplicity and tradition. Adorned with a flowy Aso Oke detail, it evokes the image of Nigerian women who drape Aso-Oke over their outfit and carry it with an air of effortless elegance.
This versatile piece allows you to express yourself freely. Start your day looking regal in this sophisticated midi length gown and effortlessly transition to a flirty and fun look with a simple unzip.
Perfect for those who love to effortlessly switch up their style, the Oge zip dress is a must have for any fashion-forward wardrobe
Silver Ixora Chiffon
Step into the spotlight in the Silver Ixora chiffon set. Featuring flowy pants, the fabric used drapes gracefully, creating a soft and flowing silhouette. Boasting a shimmering silver hue that catches the light in no simple way, be ready to stun in this ensemble. The Ixora detailing adds structure and an intricate beauty to this set and with its versatile appeal, this chiffon set is sure to make a statement wherever you go.
Ada Akwete Dress
The Ada Akwete dress is an embodiment of traditional Nigerian fashion in all its elegance. It features intricate Akwete embroidery, showcasing geometric woven patterns that pay homage to Nigeria’s cultural heritage. The silhouette is graceful and flattering, with a fitted bodice and flare bottom half. The Ada Akwete dress exudes sophistication making it a timeless choice for special occasions, cultural celebrations, or simply when you want to make a statement. Turn heads and celebrate your unique style with this captivating piece of wearable art.