For Nelly Ayla, music isn’t just a career choice; it’s a lifeline. Growing up surrounded by melodies, she began writing and singing at a young age. What started as a form of self-expression has since blossomed into a purpose-driven journey. Today, she carries that early spark into her artistry, blending Afrobeats rhythms with a deeply personal touch.
Her influences stretch across continents: Ariana Grande’s vocal agility, Beyoncé’s commanding presence, and Wizkid’s effortless ability to globalise Afrobeats. Together, they shaped Nelly’s sound and sharpened her desire to tell her own story. “I grew up surrounded by music,” she reflects. “What started as self-expression became my purpose.”
Nelly’s music is born from feeling first. She doesn’t start with formulas or overthink the technicalities; her songs often emerge from a single emotion or melody. From there, everything builds outward. “I usually start with a feeling or melody and build the rest of the song around that emotion,” she explains.
It’s a process that makes her work personal, almost therapeutic. Of all her releases, she names Hear Me Now as the one closest to her heart. Not just because it was her debut, but because it announced her voice to the world in its purest form. For Nelly, the line between being a singer and being a songwriter doesn’t exist. “I don’t see being an artist and songwriter as different; it’s all one for me.”
As with many rising acts, Nelly’s journey has not been without challenges. Navigating the music industry as an independent artist means learning to balance creativity with the realities of limited resources. “The most challenging aspect of being an independent artist is not having a big enough team to fully execute,” she admits.
But she doesn’t see this as a defeat. Instead, it has made her more resilient and appreciative of the craft. “I’ve learned how real the music industry is, with all the different dynamics of talent, and I respect that a lot.”
At the core of Nelly’s artistry is connection. She doesn’t just want her music to be heard; she wants it to be felt. “I want people to see the real me and feel supported through my music,” she says. For her, it’s about creating the same kind of healing space that music once provided her.
Looking ahead, her vision is clear. “Musically, I want to make a difference and create real impact. Personally, I see more growth as an artist.” Whether she’s telling stories of hardship, triumph, or simply channelling pure emotion, Nelly is determined to make her voice one that uplifts others.
Nelly’s world isn’t limited to the recording booth. Outside of music, she excels in other creative outlets, including dancing, acting, and fashion. “I’ve always been connected to entertainment,” she says with a smile. That passion for performance and style bleeds naturally into her identity as an artist, giving her an edge in a scene where image and creativity often go hand in hand.
Her playful side also shines through in lighter moments. Asked what three things she would survive on for a year, her answers reflect both taste and personality: boba tea and Chinese cuisine for food, low-rise pants for style, and Sunshine & Rain by Kali Uchis for the soundtrack.
Authentic, resilient, and rooted in her emotions, Nelly Ayla is charting her own path in the Afrobeats landscape. Her story is one of persistence and vulnerability, a reminder that even without a label machine or a big team, raw passion can still cut through.
As she continues to grow, one thing is clear: Nelly isn’t here to chase trends. She’s here to leave an imprint. And for those who listen, her music is both a mirror and a hand to hold—an invitation to feel seen, supported, and understood.