We know Olamide Baddo as the Voice of the Street, the rapper who has spent years shaping the sound of Nigerian street pop. But it turns out, music isn’t the only place he’s putting his creativity to work.

While fans await his new album, Olamide has introduced a different side of himself through his visual arts alter ego, alagemomerindinlogun. And rather than simply switching up his aesthetic for a new era, he’s using the platform to explore something much closer to home: Yoruba heritage.

His work shines a light on the sixteen principal Alagemo of Ijebu land, bringing attention to a cultural tradition that many of his followers may not know much about. The response has turned his comment section into a space for conversations about identity, history and the traditions that continue to shape the culture.

It’s an interesting move from an artist whose influence has largely been built through music. Olamide has always had a close relationship with the streets and the culture that raised him, but this gives him another way to express that connection, outside the booth and onto the canvas.

And that’s what makes this worth paying attention to. Just when we’re expecting another album rollout, Olamide is giving us something else to look at, proving that there’s still room to explore new creative sides of yourself, even when you’ve spent years mastering one.